We provide our clients with consulting and fixed-term executive appointments through our partners and world-wide network of associates in the telecommunications sector. We focus on turnaround situations, crafting spin-offs from large corporates and helping in the early independent management cycle and especially in assisting start-up and SME companies develop new markets through associations with corporate partners, quickly and profitably. These new markets are both geographic and added value to the core business. The services we provide focus on the business management of a company and include:
Routes to Market - distribution partnerships, local sales team building and alliances
Corporate Strategy and Alliances - Focusing the Core Business and adding value through external alliances
Marketing Strategy and Implementation - Defining the Value Proposition and realising the price and service proposition
Business Plan definition and Implementation - Cash and investment flows keeping investors informed of progress
Product Management- Relating development resources to market expectations
Market Evaluation - competitive analysis, user expectation analysis, regional market trends
Within these areas, we will place VPs and CEOs on fixed term assignments for full-time or semi-full-time activity, answerable to the Board and the CEO for their activities. Our executives will recruit support teams where required, using our Executive Search and Recruiting services. We are very much a pro-active group of seasoned executives who are practised in successfully identifying profitable growth opportunities, structuring and staffing an organisation that communicates well internally and externally, and who appreciate that shareholders and investors resources are to be used in the most productive manner.
Market Analysis
The telecommunications industry – data, voice, and broadcast entertainment - has enjoyed a rate of growth which parallels and interacts strongly with the IT industry. With costs decreasing and technology improving, mobile telecommunications technology has developed to the point where it provides an increasingly cost-effective service, a general migration from fixed to mobile services is inevitable. The growth in broadband services, video rich multimedia content and e-commerce has become recognised as one of the leading growth segments of the high technology sector.
This telecommunications industry is increasingly a foundation of growth for the whole economy. Prices have continued to fall even as demand has surged. As the price of communicating has fallen, use has increased. Consumers now pay less for more. Competition among networks and technologies underlies these benefits. Companies have responded to increased competition, changes in technology and consumer demand by investing in systems, deploying new services, and lowering their costs.
The risk that high growth entails is that insufficient due diligence borne out of lack of experience will lead to under achievement using the company's limited and valuable resource. It will also create a situation of opportunistic but unpredictable business growth, rather than a properly planned and executed strategy for profitable growth. Many of the largest telecommunications companies restructure and refocus their priorities every ten months, hardly a recipe for good customer relations and employee morale. With rapidly unfolding technology advances, there is also the danger of technologists talking to technologists in the business food chain, with little attention paid to the people or organisations that will actually pay for the offering. Often within such a business dynamic, activity smothers reason and communication both to employees, shareholders and investors, as well as customers and the market support infrastructure. |