Peter Pedersen

With 27 years of professional experience in delivering complex technical software development and critical integration projects within the media industry, Peter’s role has consistently been to provide commercial & strategic vision, P&L responsibility and senior management skills to print-production, interactive media for web, television and mobile. Recently with particular specialisation in “Productisation and evaluation of current & emerging technologies” and “Interim, change and business management, including motivational work and performance coaching”.
A well-know industry figurehead, Peter is listed in 2002 Who's Who of Information Technology, an Advisor to the BIMA Executive Committee and a past Chairman of Adobe Acrobat User Forum
As Non-Executive Director Peter provide his advice and experience to several companies in interactive media and software development.
Past client engagements, roles and achievements includes being CTO of Interactive for UK’s Channel Four Television. Winner two years running of the Information Management award for “Best Content Management Project” (2001 for Channel4.com and 2002 for Big Brother), Board Director in Vivendi- and Havas Advertising owned interactive agency. Consultant and advisor to companies like Canon UK, Canon Europa, Condé Nast Online, Alliance & Leicester, the Department of Education and the COI, Diesel UK online and the airline Buzz.